Ontela PicDeck Case Study Example | Topics and Well Written Essays - 2250 words

Ontela PicDeck - Case Study ExampleThe paper tells that PicDeck was a engine room serving that allows subscribers of tuner to effortlessly imparting their photos from their mobile to their computers, email inbox, and other networking devices and services. Media has appreciated the service a lot an article in the Telephony magazine regarded the service as helping bridge the rupture between phone and PC. The basic revenue model of the service was to provide a more cheerful mobile imaging experience, which would add-on the sales of high margin data services of Ontelas wireless carrier who argon the actual direct customers of the company. The author has rightly presented that Ontela was expecting that once customers started using their PicDeck service to transfer photos from their mobile devices to their computers, emails, etc. it would eventually increase the use of the wireless carrier services. Ontelas direct customers are the wireless service providers who would market the serv ice to its wireless subscribers. Ontela would receive a portion of the subscription fee that the subscribers endure to the wireless carriers. Now, Ontela needs to amaze a customer component to position its service offering then so that they quarter punish the value proposition of the Wireless Carriers who in turn can satisfy their end customers. The case identifies three basic customer segments through a qualitative review, the parent, the professional, and the teen.... get maximum information on available customer segments and once the suitable segments have been identified, they need to choose the segment that provides maximum opportunity for the company and the wireless carriers. They also need to balance the needs of the subscribers with those of the wireless carriers who postulate to decrease chum and increase Average Revenue per User (ARPU). It was really important for the company to find out the answer to these questions as Ontelas direct customers are wireless carrie rs who are looking to increase their Average Revenue per User through the use of this service. The PicDeck service can only be boffo if Ontela can find out the most profitable target segment and position their service accordingly. analytic thinking of the Case Ontela needs to find the most profitable target segment for its service PicDeck so that it can make a positioning statement accordingly and its direct customers, wireless carriers can reap bread from the service and in return Ontela can also gain profits. The US mobile phone service industry is one of the largest sectors of the US economy. It comprises of various sub segment and its data service segments, which provides services such(prenominal) as internet data plans, text messaging, picture messaging and other multimedia transfer has highly-developed at a very fast pace. It is expected that the data services segments would continue to increase, consequently, the revenue of give tongue to segment would decline. Hence, as the data services segment evolves, wireless carriers would become increasingly dependent on the unique and high profit data services that can provide them with competitive advantage. As cellular phones became an extremely common device, it started coming out with different features and capabilities to provide the user with