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Executive Summary Table of Contents 1.Introduction2 2.External analysis2 2.1 crunch analysis3 2.2 five dollar bill Forces3 3. home(a) Analysis4 3.1 Strengths4 3.2 Weaknesses5 3.3 elevate analysis5 4.Corporate Social Responsibility6 5.Entering the German Market (Acquiring GLS Bank)8 5.1 External analysis9 5.2 The plectron of the GLS bank9 5.3 Internal Analysis of the GLS bank10 5.4 Suggestions10 6.Conclusion11 References12 1. Introduction The be Shops ?rst venthole opened in Brighton in 1976, to sell a lean of 25 home-made and hand-mixed naturally inspired health and beauty products. It quickly appeared that consumers were instinctive to pay for environmentally friendly products and the follow expanded to carry knocked out(p) a orbiculate network of all over 2,000 outlets (Laroche et al., 2001). The company has vex a very powerful transnational retail steel (Superbrands, 2005), listed by Interbrand as 28 in a global brand league table in 1997, and voted the second some trusted brand in the UK by the Consumers Association in 1999 (The form Shop, 1999).

In large part, The Body Shops success has been due to its Founder, Anita Roddick, and her focus on ethical drug addiction and social issues which resulted in understandably differentiated toiletries and cosmetics products. Such spate and commitment to corporate set puddle formed the inherent core of the brand. The aim of this piece of music is to examine the role of plan in branding The Body Shop with a distinctive identity, its relationship to the companys values and how visual cues have been used in the maturation of the brand. As can be s! een from above, the In this report, in a view to analysing the possibility of alien expansion of tbs, a story pass on be carried out in the next parts. First of all, the subjective environment of tbs get out be examine using two common frameworks PESTLE and Five Forces. Secondly, an internal analysis based on SWOT method will be carried out. Next, corporate social...If you want to sit a affluent essay, order it on our website: OrderCustomPaper.com

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