Films And Television Impact On Tourists Tourism Essay

enters And Television Impact On holidaymakers touristry Essay snap induced touristry is a growing phenomenon valet de chambrewide. word pictures and picture female genitalia arrive regard on tourists decision making upon their choices of travel and polish. hires make audience all over the world guide in love with them and attempt to travel to where the pips were made, thus enabling the remove locations to become tourist destinations. The force- pop tabu of the pictorial matter and television in promoting destinations and stimulating touristry demand is an international phenomenon. So, film and television serial publication usually have more semipermanent impacts in touristry. Today, doneout china, over hundreds of TV- exposure towns are built and have turned into home honey oil, which carries a certain brand name to appeal to potential tourists. It is clear that galore(postnominal) cities have a major task to get their sites recognized globally as suit satis factory and snappy destinations for international and municipal tourism. mainland mainland china payable west film studio apartment apartment in Ningxia state of matter, as one of the up-and-coming film division viridity, is chosen as a case landing field to look its reading, covering its paths of success and failure.The impact of film and television for a person, a confide even a nation is not despised. Throughout domestic and overseas, a film studio which takes a whole process of making motion-picture shows and applicable things for film and television as the attractions is becoming more and more customary in tourism industry. Chinas tourism industry is currently upgraded from sightseeing leading phase to the leisure and cultural love leading sets. In this context, relying on record and hitting the drama (and subsequent similar cultural bow film) to throw the shape and related cultural get a line tourism products for the studio has gradually become much fav orite of clean leisure and experienced products in markets. It is excessively a tourism consumption hotspot. Only depend on filming income for a film studios development is an absolute losing proposition. Especially one movie left a city sights, the limitation of a scenery spot is even bigger. Therefore, some film studios finally constrained to turn to tourism aspect, to become a film field position. China film and TV tourism industry was originated in 1980s. In this process, the film musical composition park as the inevitable outcome of the film industry development is gradually be known and become a kind of special tourism activity places along with the film tourism development.The development of film tooth root park to tourist attractions pencil leadted in Beijing. In 1984, CCTV developed the famous Chinese Literature A Dream of Red Mansions into a TV series. It became the most popular television series of its time (A Dream of Red Mansions, CCTV 2008). In fact, it was the earliest popular series in China (A Dream of Red Mansions, CCTV 2008). Compared with abroad, Chinas film tourism was started late. Its development stage is comparatively backward and the profitability is not pretty good. According to statistics, the film bag park which was with the acclaim has about more than 110 at present in China, scarcely only 14 or 15 can do the figure chore (http//www.lwcj.com). Among them, only CCTV WuXi Movie and TV Base, ZhuoZhou TV and Movie Town and China atomic number 74 Film studio apartment is running well. Most of the film theme park only has few pack and hollerors entered.1.1.2 The Film studio apartment situation in ChinaThe film studio in China is contrary with the most famous Americans film studio. Chinas film studio can generally called video production root, the main task is for film and TV production wait ons. But, the Americans film studio can be really called film theme park. The visitors is god there, they enjoy the wonderful mo vie experience which doesnt make up in the cosmos but only exist in the movie.According to understand, relying on collection the handle rental and developing film tourism are the main profit lesson in Chinas film studio, and this single profit model has hidden huge risk. Chinas film studio always has been the role of movie producers. People build film studio for filming, but the builder often ignore the sustainable development of the film studio. Thus cause once the crew delisted, that film studio volition face the baseless situation. Data revealed that a film base covers an sphere of thousands of acres, but the profit is only 10% of crew cost (http//www.chinavalue.net).1.1.3 General Information of China western hemisphere Film studio apartmentChina western hemisphere Film Studio is a hot location for tourists due to popular movie and television series. Its the national AAAAA coterie scenic plain for tourism and best scenic area for tourism in China (China western United S tates Film Studio 2011).China West Film Studio is located in Yinchuan City, Ningxia Province, China. It has the convenient transportation. It is 38 kilometers from the downtown of Yinchuan city, 25 kilometers from railway station, and 48 kilometers from airport. It is the hot scenic spot for the tourists who visited Ningxia must pass through. (China West Film Studio 2011).QQ.pngFig1.1.3 The location of China West Film Studio in Yinchuan city, Ningxia province, ChinaThe spin of the China West Film Studio was found on the military camps at the border orbit in Ming and Qing dynasties. In 1961, the well knows writer Zhang Xiang Liang discovered its special value of beauty. In the early 80s in 20 century, Mr. Zhang introduced this place to circle of movies, thereafter, this place began to join the movies and TV plays. Till now, there were near degree centigrade movies and TV plays had been taken here (China West Film Studio 2011). The great machinateors from the mainland, Hong Kong and Taiwan of China had their gift here. A view of immature stars marched onto the world just from here and they became the international stars thereafter. Still a lot of movies taken here had got disparate prizes on the prominent, international movies festivals, just about of those movies had know as the typical ones in the history of Chinese movies. And the ruins of quaint military camps were changed into the famous movies and TV plays city in China.This place had got the exquisitely reputation as Chinese movies march on the world from here (China West Film Studio 1993). But just at beginning of the construction of the studio city. Mr. Zhang Xian Liang predicted that the development of movies would make the production of use the techniques of the electronic computer more and more. The future movies pull up stakes be produced rather than taken. Thus, the function of a studio to provide a place for taking movies will vanish bit by bit as time passes. Therefore, people alwa ys call this West Studio an image cite instead of a Movies and TV plays city, the name Movie and TV plays city was a popular speaking. Yet, the image city appearance an epitome of the ancient towns in the north China. In the course of Chinese modernization, urban-notation and the construction of new hoidenish areas, a outsize number of Chinese traditional, material and non-material cultivation is doomed to be diminished gradually. The West Film Studio is doing his best to collect this Chinese traditional, material and non-material cultivation, exhibit it on the desert and ruins in the vast north land, let the old aged filed be able to show some brilliant colors. During the tourists visiting, they will be just like passing through a time channel to pass along to the past long ancient time. Our ancestors Glamour was showed there, besides the valuable historical memory was reserved as well. Then, on the base of inheriting the historical culture, China West Film Studio developed t heir fancy and creation.Now, besides the stage properties used in the well known movies and great stars, traces of their activities, there are divers(a) antiques, furniture, utensils, tools, architecture parts etc. with rich content and Ming Qing dynasties special features. And the common facilities equipped in the normal tourism places such as restaurant, such as MaYinghua tourist recreation center, Sheqi tea Bar, Baihua tang hall, collection hall, supermarkets, tourist souvenirs, etc, all of them can be found here. There still are the movie bills exhibition, delicious photography exhibition, artistic figures, and the gallery of ruins which was built for sake of protecting the cultural relics specially. And there are the ancient costume photos, horse riding, arrow shooting and some comical, folk performance such pastime degrees here. China West Film Studio also after MTV for the tourists to enjoy the scenes and stage properties with the tourist themselves in the MTV or short films, the tourists can perform in the mimic show as a great star or take a photo for your whole team. All higher up activities may make tourists tincture a tourist while arrival, a famous star while departure.1.2 Statement of ProblemsFilm theme park (FTP) appears to be a new form of tourism in China, yet its business-together with popularity of Chinese movies country-wide and phrase wide, as well as growth in tourist activities-moves at a high further in generating significant revenue for Chinas tourism. While searches on Chinese films and their impact upon tourism have been expensively produced, little has been done in relations with FTP. As FTP business grows larger, a study on its success and failure factors becomes more important, so that management direction of FTP can be mapped out more solidly to sustain its activity as a viable part of tourism in China.Like its predecessors-Universal Studio, Paramount Pictures, or Shaw Brothers, CWFS has striven to arrive at another worlds destination of film tourism. However, the success models of the formers may not be blindly copied and be reproduced in China. FTPs in China show different levels of development rough China, but some of them have the problems, as a result of short-life cycle, difficulty in operation and result on the investment.Coupled with study on the operation and management sides of FTP, this look into also aims to explore the kindred between CWFS and their impact upon tourism of Ningxia Providence. Residents of Ningxia, as host of this up-and-coming destination, must show their interests and cooperation in promoting the business of CWFS, thus stabilizing the FTP of their province with concrete creation.Therefore, this look seeks the side by side(p) questionsRQ1. What describes the tourist business of China West Film Studio?RQ2. What constitutes strength and weakness of the tourist business of CWFS?RQ3. What impact does CWFS has on Ningxia province tourism?1.3 Research ObjectivesThi s research aimsTo pick out the tourist business being conduct in CWFSTo explore rooms of success of tourist business of CWFSTo explore rooms for improvement of tourist business of CWFS and,To identify the impact from tourist business that CWFS has upon Ningxia province tourism1.4 Scope of the ResearchChina West Film Studio is an external window of Ning Xia civilization. It is Chinas ancient blue town and national intangible cultural heritage protection and development project integrated experimental base. There is a hot location for tourists due to popular movie and television series. It is very important to the tourism economy and environment of Ning Xia province. The primary polish of this research is through analyze the current management approaches of China West film studio so as to development in understanding film-induced tourism, assess the implications of the theme park sustainability and the significance in tourism destinations. This research will use a case study of C hina West Film Studio in Ningxia Province to investigate the important issues regarding the management vision of the studio, and to assess the existing polices of sustainable tourism development in Chinese theme park. Using quantitative approach, a survey with questionnaire in the knit stitch at CWFS will be conducted. Qualitative approach is also used by conducting in-depth interview with representatives of the China West Film Studios managers and visitors, including participant observation on the visitors. Reviews of official documents, statistics and printed materials will also be counted.1.5 Limitations of the studyThe following were basic limitations of this study1.5.1 There is relatively few of research on the level of film theme park in China, especially for a successful or failure business model of film theme park management system is a question which has not been looked into adequately to date.1.5.2 The research case study will limit the results of the study to other TV an d Movie Town theme lay.1.5.3 The in-depth interviews and questionnaire survey may have been compromised by subjective answers.1.6 Significance of the StudyNow, using movies as a theme to set up theme set has become a burn. So, it is necessary for theme park operators to start planning strategically and organizing marketing and promotion activities in their film theme parks. The significance of this research is through analyze the current management approaches of China West film studio so as to development in understanding film-induced tourism, assess the implications of the theme park sustainability and the significance in tourism destinations.1.7 rendering of Terms subject field park theme park refers to a tract of land on which a developer has created a series of exhibits, rides, and other elements that tend to be public figureed around some unifying appraisal (Dittmer, 2002)China West Film Studio (CWFS) China West Film Studio is Chinas ancient northern town and national int angible cultural heritage protection and development project integrated experimental base. There is a hot location for tourists due to popular movie and television series. Its the national AAAA divide scenic area for tourism and best scenic area for tourism in China.Film news report pose (FTP) Usually adjacent to a studio, detailally built for tourism with no actual filming or production taking place.CHAPTER 2LITERATURE REVIEWThis chapter is a detailed review of film tourism and theme park management and development in China. These will be conducted to provide a better understanding of the background study. The review will include a documentary research of journals and books on tourism and theme parks in China, including printed materials form the China West Film Studio Board. It will provide a comprehensive overview of the basic concepts being studied on the national.2.1 thought parkIn the past 25 years, parks have increasingly appropriated historic themes as a medium for ente rtainment and communication with the travel markets. A theme park offers a controlled, clean environment. The theme itself is a small factor determining the popularity of the park. (Gordon W. McClung, 1991). Wong Cheung (1999) pointed out that the movie theme, a popular theme found in the West with successful cases including Universal Studios and Warner Brothers Movie World, was the least preferred theme in Hong Kong. This pointed out the need for the contemplation of cultural influence on theme preference (Wong Cheung 1999). In contrast to the abundance of previous research on theme park and tourism demand, relatively little has been done on the specific topic TV and Movie Town development in China.Scheurer (2003) defined that theme parks aim to create an atmosphere of another place and time and they usually concentrate on one dominant theme, around which architecture, landscaping, costumed personnel, and different facilities for entertainment, distraction, recreation, or phys ical activity, such as rides, shows, food service, and merchandise, are coordinated. Everything is coordinated to create an overall experience a special setting for the visitors.2.2 Types of piece of music parking lotFrom the chart below listed out the four major theme park vitrines. The shells are classified by the target tourists, theme, and facility provided.TypesTourist prowFacilityExampleSuper parkGlobal MarketCombined by different themeVarious travel experience with accommodation providedDisneyworld,Universal StudioLandmark Theme ParkThe whole city nearby citySpecific Theme and Shows e.g. Ethnic themesFocus on the still travel experience, provide educational purposeSplendid China, The window of the world, Hong Kong Ocean ParkAmusement ParkLocal marketSingle ThemeRides and GamesLotte GardenLocal Scale Theme parkLocal marketSingle ThemeStatic ViewChina West Film StudioTable2.1 Four Major roles of Theme Park Sources (CNTA 2007)According to the theme park can provide the display case of travel experience (product form) to its classification, the current theme park in China, mainly in the following categoriesScenario modelling model a variety of movie types of theme parks, such as the three movies (Wuxi).Pleasure type for example, Suzhou park, Jinjiang Amusement park (East China), Dream Watertown (Zhuhai).Tourism type Splendid China, Window of the world (Shenzhen) and so on.Theme type Kiev aircraft carrier (Tianjin), Minsk aircraft carrier (Shenzhen), a variety of aquarium.Style experience type all kinds of ethnic crossroadss, folk village, such as China Folk Culture village (Shenzhen).The above classification is only a simple analysis, if the strict sense of the theme park classification, the theme parks theme in itself implies a proposition about the culture can be derived from some(prenominal) types of theme parks. (Management Theory Papers, 2008)2.3 Chinas theme park developmentSince 1955, the get together States since the birth of Walt Dis ney World, Theme parks has gone through half a century of development. The theme park industry is relatively new in China, with some of the early parks developed only in the mid-1980s (Ap, 2003). Thirty years, Chinas theme park industry is surging, in the dark out of the simple imitation of the past, and now the comprehensive development.Song (2011) mentioned that, in fact, the early Theme Park-Journey to the West Temple which appeared in the late 80s cannot be called the strict sense of the theme park in China. It is actually a props exhibition for the large series drama -Journey to the West. Because it is satisfied the domestic tourists end of shooting and the demand of pursue new tourism product, it recouped the capital outlay soon after infix market. Then, the United States, Netherlands, Japan and Hong Kongs theme park developers began to entry into the Chinese market in joint jeopardy way with their rich experience and financial strength. Then China officially emerged a gro up of large scale theme park.Chinas first large-scale theme park in Shenzhen Splendid China amassed shocking success through its national character. It presented Chinas famous mountains and rivers as well as cultural heritage through miniature models, hosting over three million visitors in the first year of establishment (Global times, 2009) Within the first three years after the opening of Splendid China, there were about half-dozenteen large-scale theme parks and hundreds of small-scale parks built in mainland China (Oakes, 1998). Because of the technology monetization, the economy globalization, the culture diversification, and the different needs of market, the change of the forms of theme park is critical to the innovation and development of contemporary theme park. By 1998, there were an estimated devil thousand amusement or theme park attractions in China. But many of them were not successful from a financial and operational perspective and most of them were in a shortfal l (Ap, 2003).2.4 The profit model of Theme ParkGenerally speaking, the profit model of traveling scenic area (theme park) basically has the following kinds, and its profit model is a mixture of these types of revenue streamsTo provide primary experience chance to sell ones own things, such as selling tickets.To provide help to enrich experience and the corresponding service, such as providing catering and accommodation services.To sell possible income opportunities around the consumption military unit of tourists and potential tourists, such as commercial message sponsorship of festival activities and investment promotion in scenic spot.To gain capital investment in tourism project site after earning premium to other commercial development, such as scenic area, the real estate development in tourism destinations.To sale or transfer the commodities with the intellectual property characteristics, such as toys, tourism souvenirs, handicrafts and so on.To provide public service for gu aranteeing market-oriented of residents in tourism scenic spot, such as water and electricity supply. (Management theory papers, 2008)The profitability of this six major ways are building upon the basic fact about the arrival of tourists, even the fat way which established on the base of local residents consumption power also needs to fix the relative economies of scale through the arrival of tourists.Using these six profitability methods to analyze the profitability of theme park model is not too hard to find the current domestic theme parks problem is single model profits. Most of the theme park only depends on ticket gross revenue to structure their profit model.2.5 General Problems in Chinas Theme Park DevelopmentNowadays, the scales of domestic theme parks are extending, and the investment is rising. Many industry experts have identified, redundant construction and similar topics, in the innate failure of the theme park has been foreshadowed. This leads to many problems in C hinas theme park development and cause many difficulties for theme park investors. A report released at the last China Tourism Resort and attraction Summit said 2500 theme parks had sprung up in the country in the past 2 decades. But 70 percent of them are losing money-only 10 percent make some profit (China Daily, 2009). to a greater extent than 2/3 of the theme parks cannot earn enough money to cover the investment, and are go about great difficulties.Table 2.2 showed the profit of theme park in China.Table 2.2 The profit of them park in ChinaAp John (1999) offered some observations about the general problems in Chinas theme park.They were supply-led build the park and they will come.There is widespread copying of successful theme parks.There is an oversupply of theme parks.Little attachment is given to new or innovative facilities to give parks individuality and distinctiveness.Consideration of guest expectations is insufficient.A lack of value for money leads to one-time vis its.2.6 The significance of Theme ParkTheme also creates a goodish visual and spatial reorganization of public space and shapes consumption spaces. Theme park visitors are able to see the world and recall their experience by purchasing souvenirs and merchandising, with thematic motifs continued throughout the integral experience, even into nearby hotels(TeoYeo,2001). Theme park plays an important role in the development process of world tourism. Song (2011) express theme park is an important supplement for resources and products in the tourism resources abundant region. In lack of tourism resources region, theme park can make up for lack of resources, break through the obstacles of tourism development. In the experience economy, the needs of tourists are increasingly sophisticated. Theme park itself is a specialised form of tourism destinations which constructed for meeting diversity of tourists and individual needs. Compared with vivid tourist attractions and cultural tourism at tractions, theme park can provide more personalized, user-friendly, and value-oriented products and services.Therefore, as a new form of tourism attractions, theme park has not only added to the tourism resources and products, but also provided a wealth of experience. It is reflecting a trend for the future of tourism development.2.7 Film induced tourismThe study of film tourism is relatively new in tourism research. Hudson and Ritchie (2006) define film tourism as tourist visits to a destination or attraction as a result of the destination being featured on television, video, DVD or the cinema screen. Tetley (1997) indicated that film-induced tourism a form related to films and television is widely known as a lucrative and rapidly growing sector of the tourism industry with increasing economic importance.Films do clearly have an important contribution in influencing peoples travel decisions. According to Grihault (2003), successful films have a direct and powerful role in creati ng and sustaining tourism to a location, be it a hotel or a continent. put down not only provides short-term employment and publicity for the chosen location but also long-term tourism opportunities (Couldry, 1998). Film productions create significant economic benefits for host regions. Film production can also have a positive impact on tourism as viewers seek to visit locations they have seen on the big screen (Hudson and Ritchie, 2006). The media has become a major vehicle of awareness and style leadership, bringing the wonders of the world and the excitement of remote natural environments to millions of people (Tooke, N. 1996). There is no doubt that films and television programs have created an increase in visitor numbers at their respective locations (Riley, 1992).Throughout the development of domestic and foreign film tourism, we can divide the development of film tourism into 3 stages. The feature of for each one stage is as this table ( Liu, 2004)StageTimeTouristobjectsThe content of tourism activitiesTourism destinationTourism charactersBudding stage18961986StudioVisit studioSightseeing,EntertainmentMainly by unchanging viewDevelopment stage1987nowFilming base,Film theme parkVisit,Entertainment schoolwide entertainment experience,Pleasurable mind and increase knowledgePay attention to participate, interaction, and experienceMature stageFilming base,The whole process of film and TV production,Film related activityExperience,Rise correct personal development,EnhancespiritualFullyexert subjectivityTable 2.3 Development of film tourism stage2.8 The Film tourism constructed location-TV and film studioUniversal Studios and Disneyworld-MGM have added to the extensive attraction of Orlando, Florida, by placing visitors within real movie scenes such as ET, Star Wars (Riley, 1998). Movie world of Queensland, Australia, cashes in on the allure of movies by advertising itself as the only movie theme park outside of the United States (Castaway Travel 1997). Tho se successful films and major motion pictures enhanced the awareness, appeal and profitability of locations and they were of limited duration in terms of viewing times and days at cinematic venues (Riley 1998). It aroused the interests for tourists to visit the real places.The man-made constructed location, China West Film Studio, has common characteristics in the development. It built up from the ruins of town, but now it covers an area of 1100 acres. The investment of China West Film Studio which is from more than 700,000 Yuan in the first place until now has more than 20 million Yuan (China West Film Studio, 2010). Those investments were fuelled to develop the sites and supporting facilities. On the other hand, the popularity of the films strongly has an influence on the tourists interest in visiting the TV and movie studio. The TV and Movie Studio is highly dependent on the success of the films. One of the factors which has caused the success of China West film Studio was the h igh popularity of the TV series and film shot and made in the Town. Because of these reasons, China West Film Studio is regarded as low input and high output example in Chinas tourism industry. Ningxia province has become an important cultural landscape and favorite tourism attractions.2.9 Definition of Film Theme Park in ChinaGuo Wang (2008) mentioned that foreign people generally believed the Hollywood and Kyoto movie village are the typical representative of the combination of film culture and tourism industry. Hollywood takes filming as the main task, but Kyoto movie village is focus on the culture of film. Both of them dont have commutative filming base. Chinas film theme park is the classic work of the combination of tourism product and filming. Its specific characteristic is the complementary relationship between filming function and tourism development (Guo Wang, 2008). On composition of this demarcation, Chinas film theme park has its specific features which are not onl y differing from aboard film base, but also different from domestic scenic spots. The specific features of Chinas theme park are as followsThe design for the theme is taking film culture as a feature. It has distinct theme and descendible culture connotation.The item design of theme park is taking imitate and reappear scene as a feature. It has reality carrier of film culture.Chinas theme park has double functions of film and TV outdoor scene base and tourism. Film and tourism can cooperate to each other. (Guo Wang, 2008)3.0 Classification of Film Theme Park in ChinaOn the basis of different partition standard, Shao Yang (2010) divided Chinas Film Theme Park into the following formAccording to the theme of Film Theme Park, Chinas Film Theme Park can be divided into three categories, namely natural scenery based Film Park, folk culture based Film Park, and historical theme based Film Park.Natural scenery based Film ParkThis type of film theme park is crafted by the main advantage o f local unique natural scenery, generally concentrated in the scenic, natural resource-rich region.Folk culture based Film ParkThis type of film theme park is mainly to show up the local customs and culture. Typical of this type of film theme park is China West Film Studio.Historical theme based Film ParkThis type of film theme park is based on the classics, to reproduce the historic buildings, ancient style and so on. Currently, most of Chinas film theme park is belong to this category.According to the Film Theme Parks formation of causal relationship, Chinas Film Theme Park can be divided into two categories, namely built for the filming needs of film and built for landscape.According to different investors of Film Theme Park, Chinas Film Park can be divided into three types, namely public capital investment, hidden capital investment and joint venture model.2.9 The significance of China West Film Studio in Ningxia tourism developmentChina West Film Studio is a cradle of the Chin as movie industry. It is the unique theme park, which combine the movie industry with the tourism. Chinese movie industry was encountered a serious repugn at the end of las