Case study, a road map for natural capitalism Study

, a road map for natural capitalism - Case Study ExampleThe term Natural Capitalism, stresses on the weakness of industrial capitalism as it is practiced in contemporary society. Its is perceived as unnatural and the one that lacks logic in only aspects.The article What should we do A Road Map for Natural Capitalism (2007), Harvard Business Review, Lovins, A.B., Lovins, L. H. & Hawken, P. Jul/Aug 2007, Vol. 85 Issue 7/8, p. 172-183 provides an insight of what for years has been ignored and the dangers that the ecosystem is in and humankind in the long run that is often ignored. One fundamental idea, that the article offers, is the need for companies and government to rethink their operations that hurt the ecosystem (Lovins et al., 2007). The companies and the government should hard-boiled a strategy rooted in these principals and global work consistently towards their eventual implementation. Furthermore, the key to the community successfully employing these practices need our gove rnments and companies to start placing a grade on earths natural capital or ecosystem services.Simply put, economy is always dependent and fed by the same earths natural environment and for many of these services there exist no replacement. According to the article, by quantifying the expenses of the ecosystem and having them in their company balance sheets, firms can begin to calumniate their wasteful depletion of the resources and eventually seek innovative ways to make changes in their production processes that will not lead to stretching these natural resources more than of all time imagined. The perceived shift to this modern paradigm give a competitive edge to industry and lower expenses by increasing their bottom line and advocate to start to stabilize the endangered earths climate while starting to replenish the earths biosphere. Through this the article claims that it is a win-win station for both the humankind in the future and the ecosystem.The articles